Mission: To provide seamless communications support within a reasonable budget wherever there is a need.
Areas of expertise
Strategic Communications: Advising, Mapping, and Execution
- Planning and creation of outreach tactics and materials to coordinate significant communications announcements, research publications, and health initiatives across government agencies and healthcare organizations, including the National Institutes of Health, the Food and Drug Administration, and hospitals or healthcare system
- Building dual marketing and public relations outreach plans for clinical, community, and research healthcare marketing priorities such as adult and pediatric cardiology and cardiac surgery, surgical innovation, and other initiatives
- Creating and maintaining key message frameworks for stakeholders
Media Relations: Pitch Development, Targeting, and Outreach
- Pitch development for healthcare and education topics, including healthcare patient stories, consumer health topics, and educational programs.
- Successfully securing earned media placements in key target publications. Past placements in publications including the Washington Post, New York Times, and Washington Business Journal, as well as local television and radio.
Content Development: Creation, Adaptation, Editing, and Proofreading
- Developing audience specific original content across platforms, including:
- Digital: Websites and web pages, email, blogs, social media
- Print: Media releases, annual reports, fact sheets, infographics, biographies, news articles, and features.
Events Management: Programming and Logistics
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- Planning press conferences, training sessions, and public events for announcements and key milestones
- Program planning from agenda writing to speaker recruitment and coordination
- Content creation: Talking points, full scripts, and presentation building